MANGUPURA, balitourismnow.com – Are you a millennial or young at heart? Stay at SANS Vibes Hotel Seminyak, a hotel dedicated to creating the most enjoyable travel experience in Bali.
SANS Vibes Hotel Seminyak is the 100th property under the SANS brand launched by RedDoorz, the largest multi-brand hotel and accommodation technology platform in Southeast Asia.
“Although we target millennials, our business in Bali still prioritizes local wisdom, which is the soul of cultural tourism in Bali,” said Andy Markins, Owner of SANS Vibes Hotel Seminyak, at the grand launch on Friday, August 1, 2025.
This will likely be achieved through special events to promote and introduce Balinese culture to the world. “Perhaps not directly, but through our media, we can prioritize local culture. Opening a business in Bali means prioritizing Balinese culture,” he said.
SANS Vibes Hotel Seminyak offers 51 rooms with a modern tropical concept aimed at young, dynamic travelers who are constantly connected to the world through their devices.
“Our newly launched SANS Vibes Hotel Seminyak embodies an energetic lifestyle concept with facilities that support millennial travelers and digital nomads,” said Mega Rahmawati, Head of SANS, RedDoorz.
Nomadic workers are indeed RedDoorz’s primary target. Since the rise of the digital nomad phenomenon following the Covid-19 pandemic, Bali has become a favorite destination, especially for tourists from Australia, Russia, and Germany.
“Travel sites like Lonely Planet frequently rank Bali among the top 10 destinations for digital nomads, which is why we are targeting the millennial market,” she said.
Located just 450 meters from Seminyak Beach, the hotel is surrounded by a variety of popular destinations, from cafes and restaurants to beach clubs.
This location is a significant advantage, given that Seminyak is strategically located between Bali’s main tourist hubs, Kuta and Legian, and Canggu, a popular digital nomad hub.
The rebound in Bali’s tourism sector presents a perfect opportunity for RedDoorz to launch new sub-brands: SANS Stay (a cheerful, minimalist concept with competitive prices), SANS Vibes (an energetic lifestyle concept), and SANS Elite (a premium concept with elegant design, comprehensive facilities, and more exclusive services).
RedDoorz Founder & CEO, Amit Saberwal, stated that this is an expansion strategy to meet demand from property owners and meet travelers’ expectations for a unique stay experience.
“The launch of SANS Vibes Hotel Seminyak comes at the right time. We see Bali tourism returning to normal, with tourist numbers approaching pre-pandemic levels,” added Amit Saberwal.
Bali’s current economic cycle is still dominated by the tourism-supporting sectors, namely accommodation, food, and beverages, which account for 20.64% (BPS, 2024). Overall, international tourist visits to the Island of the Gods continue to increase.
According to data from the Bali Province Statistics Agency (BPS), international tourist visits will grow by 20% in 2024, reaching a total of 6.3 million, compared to 5.2 million in 2023. Meanwhile, domestic tourist visits in 2024 will reach 10.1 million, representing a 2.5% year-on-year growth. [rls/buda]