MANGUPURA, balitourismnow.com – Thought leaders gathered for the event “From Black Box to Boardroom: Simplified AI Governance,” hosted by Tracy Wilkinson, Founder of TraceWorthy.
The event brought together visionary thinkers to explore how artificial intelligence can shape governance, decision-making, and business sustainability.
“A governance framework is crucial in today’s AI-driven world,” said Tracy Wilkinson at the TraceWorthy office on Tuesday, September 30, 2025.
Tracy Wilkinson highlighted how AI tools can support organizations by analyzing data to create frameworks that guide decision-making and ensure accountability at every level of the business.
Following Tracy’s keynote, Sonia Szuba, Founder of PT Sama Sama Space, shared insights from her journey building a cross-border influencer marketing business connecting her businesses in Poland and Indonesia.
Sonia’s presentation sparked a lively discussion around governance, the influencer ecosystem, and the challenges of scaling in a rapidly evolving digital economy.
Adrian Watkins, a serial investor, startup mentor, and SVP of Commercial Operations and Governance for global AI company SQREEM Technologies, contributed constructive feedback and practical strategies to strengthen Sama Sama’s business model.
His suggestions focused on, first, Governance & Safeguards: Ensuring clear roles, legal protections, and strong governance to protect the platform and its influencers.
Second, Business Model Clarity: Outlining a structure where vendors subscribe, influencers participate for free, and Daisy (the platform) earns revenue through vouchers and a cashback system.
Third, Challenges & Risks: Addressing influencer mobility in Bali, vendor education, and maximizing the platform’s value for influencers, vendors, and Daisy/Sama Sama Space.
Fourth, Growth Opportunities: Leveraging gamification, peer review, and community-driven campaigns to build loyalty and scalability.
Fifth, Embracing AI: to clearly identify Sama Sama’s customer personas (vendors and influencers) and target them with efficient offers through targeted media activation early in the sales cycle; and training existing businesses with live data to help optimize platform automation to instill credibility in crowdsourcing and reduce over-reliance on Sonia.
Sixth, Next Steps: Drive a mobile-first MVP, gamification-based influencer onboarding, build an MVP, identify personas, and then consider regional expansion to markets like Vietnam and Thailand.
His closing thoughts underscored the immense potential of PT Sama Sama Space to develop into a trusted and sustainable ecosystem that connects brands and influencers while driving real community impact.
“And of course, using AI to ensure future scalability through automation and marketing,” he added.
This event was made possible with the support of Hiro Drinks and Manulife, whose sponsorship helped bring together a diverse audience of innovators, founders, and decision-makers passionate about shaping the future of AI and governance.
TraceWorthy, founded by Tracy Wilkinson, is dedicated to helping organizations design effective governance frameworks that balance innovation, compliance, and long-term growth in the AI era.