DENPASAR, balitourismnow.com – The Bali Sales and Marketing Community (BASCOMM) hosts a high-impact industry workshop on 15 April 2026, at Bali Sunset Road Convention Center.
This landmark event focuses on the two primary engines of Bali’s tourism growth: Australia and India, which continue to show significant year-onyear (YOY) increases in arrivals and spending.
As the second major initiative from BASCOMM this year, the workshop aims to equip the industry with actionable data and strategic insights to navigate the evolving landscape of global tourism.
The event draw over 500 delegates from across the hospitality sector, bringing together a diverse group of professionals including hotel and resort owners, general managers, and villa management groups.
This high-level convergence will also feature key decisionmakers in sales and marketing, alongside specialists in revenue and e-commerce, all focused on driving the future of Bali’s tourism industry.
Expert Insights from Market Giants
To provide deep-dive analysis into consumer behavior and booking trends, BASCOMM has assembled a panel of distinguished experts:
Mr. Troy Rosee (Senior Manager – Partnerships & Contracting Asia, Luxury Escapes Australia): Representing Australia and New Zealand’s largest deal site, Mr. Rosee will discuss how to capture the premium Australian segment, for whom Bali remains the ultimate island destination.
Mr. Abhishek Kumar Mishra (Regional Director, Makemytrip.com): As a leader from India’s largest B2C channel, Mr. Mishra will highlight strategies for tapping into the massive Indian market and its growing appetite for curated Bali holiday packages.
Mr. Waluyo Suwito (Yoyok) (Senior Sales & Business Development, Lighthouse): Mr. Yoyok will provide a technical edge, showcasing how digital marketing platforms and data intelligence can optimize revenue in a competitive digital landscape.
Supporting the Future of Bali Tourism
“This workshop is part of BASCOMM’s ongoing commitment to support the industry by providing the knowledge and insights needed to stay ahead of tourism changes,” said Gufron, CHA, Managing Director of Alpha Hotel Management (AHM) and Advisor of BASCOMM.
“By understanding the specific needs of our most affluent markets— Australia and India—our local professionals can better transform challenges into opportunities,” He added.
This milestone event is made possible through the collaborative support of its sponsors and strategic partners, including Lighthouse, the Bali Sunset Road Convention Center, Luxury Escapes Australia, Makemytrip.com India, and media partners from Bali. [oko]