DENPASAR, balitourismnow.com – The Bali Sales and Marketing Community (BASCOMM) held a comprehensive half-day workshop titled “Navigating Growth, Market Trends, and Revenue Optimization” for the hospitality industry. The workshop took place at the Bali Sunset Road Convention Center on Wednesday, September 3, 2025.
More than 300 industry professionals attended the workshop, which focused on strategies to drive growth, conversion, and revenue.
“BASCOMM is committed to empowering the hospitality industry with the latest market trends and expert knowledge to win in this highly competitive industry,” said Putu Arisudhiana, Chairman of BASCOMM, during the event.
The workshop featured leading speakers who shared their expertise on key topics such as market trends in Bali, distribution channels, visibility, and revenue management.
The speakers, Krishna Arya, General Manager of Trip.com Indonesia, brought his extensive knowledge of the travel industry to the workshop, providing insights on how to optimize online presence and drive bookings.
The second speaker, Henki Tjhang, Director of Revenue and Distribution at Ayodya Resort Bali, shared his expertise in revenue management and distribution strategies, helping participants maximize their revenue potential.
The third speaker, Royce Sebastian, Sales and Marketing Manager at BookingToGo, discussed the latest trends in online bookings and how to leverage technology to increase visibility and drive sales.
The fourth speaker, Prayoga Handayaprana, Regional Head of STAAH for Indonesia, Thailand, and the Philippines, provided valuable insights on how to optimize revenue opportunities and stay ahead in the competitive hospitality landscape.
“Through this workshop, participants gained firsthand experience and insight into the latest market trends, and the industry response was very positive,” said Putu Arisudhiana.
Gufron, CHA, President Director of Alpha Hotel Management (AHM) and Advisor to BASCOMM, said that Bali remains a popular destination in both domestic and international markets.
“This workshop is very beneficial for tourism stakeholders in creating more appropriate strategies, especially in preparing budgets for next year, 2026,” he said.
One participant, I Gede Vergiana Sugi Pramana, Director of Sales and Marketing at The Kanjeng Hospitality Indonesia, praised the workshop.
“This workshop exceeded my expectations, providing valuable insights and practical strategies to increase our hotel revenue and drive business growth,” he said.
Gufron, CHA, added that BASCOMM would like to thank its partners, including Trip.com, STAAH, Get&Ride, BookingToGo, Ayodya Resort Bali, and Bali Sunset Road Convention Centre, for their support in making this workshop a success.
“BASCOMM will continue to host sales and marketing workshops, providing valuable opportunities for industry professionals to stay ahead of the evolving hospitality landscape,” Gufron concluded.